Yandex Ends Support for Turbo Technology

Posted by By Dan Taylor 2 Min Read

Yandex has announced that it will stop supporting Turbo technology in two months.

This feature was introduced more than seven years ago to help websites load quickly on slow mobile networks. At the time, many website owners struggled to create mobile-friendly versions of their sites.

Turbo pages provided a lightweight alternative that improved user experience.

With faster mobile networks and better development tools, Turbo pages have become less relevant. Most websites now have dedicated mobile versions or apps. As a result, Yandex has decided to discontinue the technology and focus on other solutions for search and media businesses.

What Website Owners Should Do

Website owners using Turbo pages have two months to transition.

Yandex assures that disabling Turbo will not impact traffic distribution.

The “Turbo pages” section in Yandex Webmaster will also be removed, but existing feeds will still be recognized by search robots. If site owners no longer want to share updates through these feeds, they can delete or block them via robots.txt.

The Yandex Turbo rocket logo that can be found on mobile SERPs to indicate the page is a Turbo page.

Yandex also recommends focusing on mobile site optimization and alternative monetization strategies. Site owners should ensure their mobile versions work well on different screen sizes and use tools like “Mobile Page Check” in Yandex Webmaster.

Mixed Reactions From the SEO Community

The decision to discontinue Turbo has sparked discussion among Russian SEO professionals. Some predict volatility in mobile search rankings. Others express frustration, saying they invested time in implementing Turbo only to remove it later.

One user criticized Turbo as a “useless” product and welcomed its shutdown. However, they also voiced concerns about future Yandex projects, particularly AI developments.

Source: Yandex Press Release
Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor