Study Finds China’s Gen-Z Embraces AI for Profit and Socialization

A new study has found that China’s Gen-Z is overwhelmingly positive about generative AI. Instead of worrying about potential risks, they are focused on how to use the technology to make money and reduce loneliness.

The report, published by the research institute Just So Soul, surveyed nearly 3,500 young Chinese, with 80% of respondents belonging to Gen-Z. The findings contrast sharply with attitudes in the West, where AI skepticism is more common.

High AI Adoption Among Gen-Z

According to the study, over 90% of young Chinese have used generative AI tools, and nearly 18% of those born after 2000 use AI daily. Text generation tools like ChatGPT are the most popular.

More than 60% of respondents said they “like” or “love” AI, while fewer than 3% expressed dislike. This is an increase from last year’s survey, where 43% had a positive view of AI.

AI as a Money-Making Tool

Over half of the young people surveyed said they either already make money using AI or plan to do so. The most common industries using AI for income include advertising, communications, and the arts.

Despite restrictions on foreign AI tools in China, a shadow market has emerged. Vendors offer access to overseas AI platforms or generate content for clients. For example, illustrators have been using Midjourney to create AI-generated artwork for businesses.

AI as a Social Companion

Beyond financial opportunities, many young Chinese see AI as a way to combat loneliness. Around one-third of respondents said they were open to making friends with AI bots.

Younger users were the most receptive, with nearly 33% of those born after 2000 enjoying conversations with AI companions. They cited AI’s ability to chat without awkwardness, respond quickly, and discuss any topic.

AI companionship is gaining popularity in China. Microsoft’s AI girlfriend Xiaoice has millions of users, and “griefbots” that simulate deceased relatives have become widely available.

The study suggests that China’s younger generation views AI as a tool for both professional and personal enrichment. While concerns about job displacement exist, efficiency and convenience appear to outweigh the risks. As AI technology advances, its role in daily life is likely to grow even further.

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.