DeepSeek covers the Chinese AI lab’s models and products as they intersect with search marketing and discovery. We track releases, API and product surfaces, and how DeepSeek-powered experiences show up in China — and sometimes globally — relative to Baidu, Alibaba, and other stacks.
The SEO angle is practical: when DeepSeek-derived answers or tools change what gets cited, summarised, or recommended, and what international teams should watch in measurement and content strategy. We skip generic LLM hype.
Not a general AI blog — search-relevant DeepSeek reporting only, in the International Search Insights voice.