Russia To Ban Internet-To-Phone Calls Starting September 2025

The Russian government has announced a new resolution to ban internet-based calls to mobile and landline phones starting September 1, 2025. This decision eliminates the license for transmitting internet data with voice overlays, which previously allowed users to call landlines or mobile networks through the internet.

A Move To Combat Fraud

This change aims to combat telephone fraud, a growing issue in Russia. Scammers often used this technology to substitute phone numbers, making it harder to track them. By removing this licensing option, authorities hope to significantly reduce such fraudulent activities.

The government assured citizens that the ban will not impact regular users of internet-based voice communication. People using apps like messaging services or other internet-only platforms will continue to operate as usual. However, internet calls connecting to traditional telephone networks will no longer be possible.

Related Changes In Online Advertising

In a related move, President Vladimir Putin signed a law requiring companies to contribute 3% of their online advertising revenue starting April 1, 2025. This additional regulation signals the government’s broader efforts to increase oversight in the digital space.

Sources: Russian Government Website

 

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.