Roskomnadzor Registers Over 49,000 Social Media Pages With Large Audiences

Posted by By Dan Taylor 1 Min Read

Roskomnadzor has registered more than 49,000 social media pages with audiences exceeding 10,000 subscribers, according to TASS. These registrations follow the recent requirement for large-scale social media accounts to formally apply for inclusion in the agency’s database.

Registration Process And Rejections

Since November 1, 2024, social media account owners have been required to register via a form on the State Services website. Over 135,000 applications have been submitted to Roskomnadzor, but more than 30,000 were rejected.

The list of registered pages has grown significantly. In November 2024, the agency reported over 14,000 pages meeting the 10,000-subscriber threshold. This number has since more than tripled.

Restrictions For Unregistered Pages

Pages with more than 10,000 subscribers that fail to register will face restrictions. They will be prohibited from running advertisements, and other channels will not be allowed to repost their content.

This policy aims to increase oversight of large-scale social media accounts, ensuring compliance with Russian regulations.

 

Source: TASS
Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor