Top 5 Travel and Tourism Websites in China (2024)

Posted by By Dan Taylor 4 Min Read

China’s online travel and tourism market is dominated by platforms that offer comprehensive services such as accommodation bookings, travel guides, and tour packages.

Trip.com (Ctrip)

Website: www.trip.com

Trip.com, formerly known as Ctrip, is China’s largest online travel agency, offering a wide range of travel services, including flight and hotel bookings, car rentals, vacation packages, and guided tours. Trip.com caters to both domestic and international travelers, providing a seamless booking experience through its mobile and web platforms.

Key Features:

  • Comprehensive booking services for flights, trains, hotels, and tours.
  • Visa assistance services for international travelers.
  • Strong global partnerships, making it a one-stop travel solution.

Fliggy (Alitrip)

Website: www.fliggy.com

Fliggy, Alibaba’s online travel platform, offers a variety of travel services including flight and hotel bookings, vacation packages, and ticketing for attractions. The platform is known for its integration with Alibaba’s ecosystem, providing a smooth booking experience for users who rely on Alipay for transactions.

Key Features:

  • Integration with Alibaba’s payment services, including Alipay.
  • International travel packages with partnerships with airlines and hotels worldwide.
  • Focus on mobile users, ensuring a streamlined experience on smartphones.

Mafengwo

Website: www.mafengwo.cn

Originally a travel review site, Mafengwo has evolved into a major travel platform. It offers hotel bookings, flight reservations, and travel guides. The platform is known for its rich user-generated content, including reviews, blogs, and itineraries from millions of travelers, making it a popular choice for young adventurers.

Key Features:

  • Extensive user-generated content, including travel blogs and reviews.
  • Tailored recommendations for unique, off-the-beaten-path destinations.
  • Ideal for travelers seeking personalized and community-driven travel experiences.

Qunar

Website: www.qunar.com

Qunar is a comprehensive travel platform specializing in price comparison for flights, hotels, and vacation packages. It is especially popular among budget-conscious travelers due to its competitive pricing and deals. The platform also offers bookings for domestic trains and buses, making it a versatile tool for domestic travel within China.

Key Features:

  • Price comparison for flights, hotels, and vacation packages.
  • Special deals and discounts for budget travelers.
  • Extensive transportation options, including trains and buses.

Tuniu

Website: www.tuniu.com

Tuniu is a leading online travel agency in China, focusing on vacation packages, guided tours, and customized travel experiences. It offers a wide array of domestic and international travel options, including cruises, theme park visits, and adventure tours, making it especially popular for multi-day group tours.

Key Features:

  • Wide range of vacation packages and all-inclusive group tours.
  • Specialized in guided and multi-day trips, both domestic and international.
  • Ideal for travelers looking for organized travel experiences with minimal planning effort.

These five platforms—Trip.com, Fliggy, Mafengwo, Qunar, and Tuniu—play key roles in China’s travel and tourism industry. Whether you’re looking for budget-friendly options, unique travel experiences, or organized vacation packages, these websites provide comprehensive services that cater to a wide range of traveler needs.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor