Baidu SEO

Baidu SEO is practical guidance for ranking, crawling, and visibility on Baidu — China’s dominant search engine. We cover webmaster tools, indexing and sitemap behaviour, ranking factors that differ from Google, content and technical tactics for Chinese-language sites, and how AI search features change what “optimising for Baidu” means.

Expect case notes, algorithm interpretations, and comparisons with Google SEO where the differences matter. Written for international SEOs and in-house teams targeting China: actionable, engine-specific, and free of generic “SEO tips” filler.

Baidu Lets Brands Sign Their Search Widgets — and Says Ten Days of Index Volume Data Are Worthless

Baidu Webmaster Recap: AI Traffic Dashboards Are Live — and a Lot of Them Are Still Empty

Shenma vs Baidu: Why China’s Smaller Mobile Engine Still Matters for Commerce

Baidu's visibility on Sistrix

Baidu’s Authority Provenance Trial Rewrites the Old News-Source Playbook for AI Search

baidu ai search

Baidu Opens Search Widgets: Stop Submitting Pages, Start Submitting Skills

Baidu AI Traffic Analysis Reality Check: One Site Logged 1M Citations and 39 Clicks

Baidu-Linked Research: AI Search Should Rank Evidence Fitness, Not Just Relevance

Baidu Webmaster Forum Recap: AI Traffic Analysis Goes Live

Baidu Adds “AI Traffic Analysis” to Its Webmaster Tools

How do you get around international targeting (SEO) given that Baidu doesn’t honor Hreflang codes in the same way Google does?