Baidu, often dubbed the “Google of China,” is the country’s most widely used search engine, holding an overwhelming majority of the market share. Founded in 2000 by Robin Li and Eric Xu, Baidu’s primary mission has been to provide Internet ...
Jademond Digital has released a new Chrome extension to make Baidu Webmaster Tools (BWMT) more accessible for Western SEO professionals. The tool focuses on translating the BWMT interface into English and providing easy data export options. You can download the ...
Friendly Links sound great—who wouldn’t want a boost from a few friendly websites? Chinese SEO agencies push them hard, promising better rankings on Baidu. They even sell them in bulk—50 or 100 a month. But there’s a catch. After a ...
Baidu announced that its AI chatbot, Ernie Bot, will be available for free starting April 1. The company cited improved technology and reduced costs as the main reasons for the change. Free Access for All Users Ernie Bot will be ...
When discussing Chinese social media marketing, platforms like WeChat, Weibo, and TikTok usually come to mind. These platforms are crowded with marketers competing for attention. However, Baidu Tieba, China’s largest forum, remains an underused alternative for brands looking to reach ...
Baidu Wenku, a platform developed by Baidu, one of China’s largest search engines, has established itself as a significant resource for document sharing. Offering a broad variety of content, it allows users to upload, share, and download various types of ...
Yes, domain age is considered a ranking factor in Baidu’s algorithm. Its influence is somewhat limited compared to factors like content relevance, keyword placement, and page load speed. Baidu tends to favor domains that have an established history, as these ...
Bounce rate is considered a user experience signal in Baidu’s ranking algorithm, but its exact influence on rankings is somewhat indirect. While Baidu does not explicitly use bounce rate as a ranking factor in the same way that some may ...
Yes, Baidu considers content author authority when ranking content, particularly for sensitive topics like medicine, law, and finance. This is similar to Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines. Baidu ensures that content related to these fields is authored by qualified ...
Jademond Digital has uncovered new insights suggesting that the ICP (Internet Content Provider) license could be becoming a critical factor for ranking on Baidu. The agency’s research was prompted by a sudden and dramatic decline in search performance for one ...