Dan Taylor

Founder & Editor
Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.

Full Information from the “Ten-Thousander Registry” Will Remain Private

The “ten-thousander registry,” a list of social media pages with over 10,000 subscribers, will not be made fully public, according to Anton Gorelkin, deputy chairman of the State Duma Committee on Information Policy. Concerns were raised when the document briefly ...

Chinese Companies May Gain Global Edge Thanks to Large Overseas Chinese Communities

Key Points: Chinese brands aiming to grow internationally have a major advantage over other Asian businesses: a large ethnic Chinese population living abroad. According to Bain & Company’s latest study, this gives Chinese businesses a unique opportunity to expand by ...

Roskomnadzor Publishes and Deletes Draft on Social Media Channel Registry

Roskomnadzor briefly published a draft outlining the procedure for maintaining a register of social media pages with more than 10,000 subscribers. The document appeared on the portal of legal acts but was soon removed. The agency explained the removal, stating ...

Japanese Scientists Create World’s First AI-Generated Images from Brain Activity

Japanese scientists have made a breakthrough by creating the world’s first images based on human brain activity using artificial intelligence (AI). This new technology, called “brain decoding,” allows the visualization of what people perceive, such as objects and landscapes, from ...

Douyin’s Fourth Attempt At Creating A Search Engine

Douyin, the popular short-video platform, is making its fourth attempt to break into the search market. After previous efforts with Toutiao Search, Wukong Search, and Lightning Search, it has now launched “Douyin Search” as its latest independent search app. Unlike ...

Yandex to Host Online Conference on B2B Advertising

On September 12, Yandex will host an online conference titled “Yandex: Business to Business.” This event focused on advertising for businesses, is free for anyone promoting goods and services to companies. The conference will feature market experts and experienced marketers ...

Wildberries to Offer Services on Its Platform

Wildberries founder, Tatyana Bakalchuk, announced at the WEF session titled “The Era of the Platform Economy: Victory of Tech Giants” that services will soon be available on the platform. Bakalchuk explained that Wildberries has transitioned from being a simple digital ...

Does Having A Korean ccTLD Matter For Rankings?

A ccTLD like .kr is not absolutely necessary for ranking well in South Korea. You can achieve similar results with a generic TLD (like .com) by implementing proper geo-targeting methods, good quality content, and aligning your website with Naver SEO ...

Naver’s Whale Browser

Naver’s Whale browser, developed by Naver Corporation, is a South Korean web browser that first launched in 2017. It is built on the Chromium engine, making it compatible with Chrome extensions and offering features unique to the Korean market. Notable ...

What is Naver Cue?

Cue is Naver’s AI-powered search service, representing a significant leap in online search technology. Designed to move beyond traditional keyword-based searches, Cue utilizes generative AI to understand and respond to complex, sentence-based queries with high precision and contextual relevance. What ...