Roskomnadzor Publishes and Deletes Draft on Social Media Channel Registry

Roskomnadzor briefly published a draft outlining the procedure for maintaining a register of social media pages with more than 10,000 subscribers. The document appeared on the portal of legal acts but was soon removed.

The agency explained the removal, stating that the text was published by mistake due to a technical error. They confirmed the draft was incomplete and needed revisions.

Before the draft was taken down, the media accessed its contents. The document outlined that channel owners with more than 10,000 subscribers must submit specific information to Roskomnadzor.

Legal entities would need to provide their name, legal form, and registration number. Individual entrepreneurs and individuals would have to share their full names and other personal details. Foreign companies would be required to provide their name, country of incorporation, and tax or trade registration details.

Channel owners would also need to submit contact information, including phone numbers, email addresses, and IP addresses used for registration. In case of any changes or page deletions, Roskomnadzor must be informed.

If a channel’s subscriber count drops below 10,000 or the page is deleted, it could be removed from the registry. Channels not included in the registry would not be able to post ads or request donations, and their content could not be reposted.

This move follows a law signed by President Vladimir Putin in August, requiring the deanonymization of bloggers. The law will take effect on November 1, 2024.

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.