RUTUBE launched the Bloggers Academy

Posted by By Dan Taylor 2 Min Read

Video hosting site RUTUBE has launched the Bloggers Academy. This free space is for creators who want to gain new knowledge on creating high-quality content.

After all, the higher the quality of the content (production, sound, idea, plot, mood), the higher the interest in the video. For example, channels with original names receive 37% more views, while those with well-designed covers receive 21%.

Egor Velikoglo, Director of Business Development and Authored Content at RUTUBE:

We’re opening a Bloggers Academy to teach authors how to create high-quality content that will be popular. We want to help talented young people become more famous and help them grow into stars.

Students will also learn how to monetize their videos and increase their views. The courses were created by creators and staff members working on the platform. They are suitable for both beginners and experienced bloggers.

There are currently three courses at the Academy:

  • “A RuTube Channel from Scratch” – about the first steps in blogging.
  • “Moderation” – to prevent your videos from getting banned.
  • RUTUBE Studio – We’ll explore analytics, monetization, and growth of key metrics.

The course is free of unnecessary theory, focusing solely on practical application and tools. It features short videos, clear assignments, checklists, and advice from our authors. Everything is free, with no deadlines.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor