Baidu Shares Jump 16% As AI Focus Wins Over Investors

Baidu’s shares surged nearly 16% in Hong Kong on Wednesday, hitting a two-year high, as investors responded to a series of AI-related developments and a fresh analyst upgrade.

The Beijing-based tech company, best known for its search engine dominance in China, also saw an 8% increase in its U.S.-listed shares overnight.

Analyst Upgrade Highlights AI Potential

Equity research firm Arete Research Services upgraded Baidu’s American depositary receipts from “sell” to “buy,” citing optimism about the company’s AI chip and cloud-computing business.

Baidu is betting big on AI, especially through its large language model and chatbot, Ernie Bot. The company has begun using its own chips to train these models, according to a report from The Information.

Arete believes Baidu’s chip efforts could help offset weakness in its core online advertising business, which has been under pressure this year.

AI Deals And New Bond Offering

Earlier this week, Baidu signed an AI partnership with China Merchants Group, a state-owned firm involved in sectors like transport, finance, and real estate. The two companies plan to collaborate on large language models, AI agents, and digital employees.

On Tuesday, Baidu announced a 4.4 billion yuan ($56.2 million) offshore bond offering. This follows a $2 billion bond issue in March. The new funding is expected to support its ongoing AI development.

Other Chinese tech companies like Tencent have also raised capital this year to expand their AI capabilities.

New AI Model Unveiled

At a recent developer conference, Baidu launched its newest AI reasoning model, Ernie X 1.1. The company claimed it outperformed a competing model from Chinese startup DeepSeek on several benchmarks, although CNBC could not independently verify this.

Shifting Strategy Toward AI

Despite a drop in second-quarter revenue, Baidu’s stock has gained nearly 59% in Hong Kong this year.

Gimme Credit analyst Saurav Sen said the company’s recent capital decisions reflect an “all-in AI pivot.”

By reducing its reliance on U.S. chipmakers like Nvidia, Baidu is positioning itself for long-term independence in a fast-changing AI landscape.

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.