The number of views on RUTUBE from abroad has exceeded 1.8 billion

Posted by By Dan Taylor 1 Min Read

The number of international views on the video hosting site RUTUBE has exceeded 1.8 billion since the beginning of 2025. The video hosting site reported this, citing data from its analytics center:

The most viewed RUTUBE viewers came from the following countries:

  1. Kazakhstan (371.9 million),
  2. USA (235.3 million),
  3. Belarus (214 million).

Also in the top five were Germany (108.6 million) and the Netherlands (108.4 million).

Alexander Zharov , CEO of Gazprom-Media holding:

Today, RUTUBE is growing rapidly. Around 80 million people in Russia watch videos on the platform monthly. The team of managers, developers, and creators is striving to create a product that is convenient for both creators and viewers, including those outside our country. We’re already seeing results—the international audience is growing every month.

The most popular content viewed internationally is user-generated content, including lifestyle videos. Viewers from other countries are also interested in TV series and movies, as well as entertainment videos and news. The most-viewed video of 2025 was “Johnny Depp’s 60th Birthday. His Most Notable Roles.”

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor