Yandex Updates Report Wizard With New Groupings, Keyword Support, And Charts

Posted by By Dan Taylor 3 Min Read

Yandex has introduced several updates to its new Report Wizard, expanding analytics capabilities ahead of its planned rollout as the main SEO and campaign analysis tool in Direct Pro this summer.

The latest changes add new regional analysis options, keyword management tools, and additional chart formats for data visualization.

Expanded Regional Analytics

The updated interface now supports statistics analysis by country, district, region, and city. Users can review data both by targeting region and by actual location.

Yandex said the older groupings, “Targeting Region” and “Location Region,” will remain available. These options can still be used for smaller regions that are not tied to specific cities.

To simplify reporting, Yandex has also added a ready-made regional template to the Report Library. The template includes predefined metrics and groupings and can be accessed directly from the Library page or through navigation inside the new Report Wizard.

Keyword Management Improvements

The Search Queries report has also received updates focused on keyword handling.

Users can now add phrases directly to keywords from within the report interface. Previously, the report mainly supported expanding negative keyword lists.

The update is designed to reduce the number of steps needed to manage search terms during campaign optimization.

New Visualization Features

Yandex has introduced stacked charts alongside the existing bar and line chart formats.

The new charts allow advertisers to visualize aggregated data by grouping. For example, users can view total spend across all campaigns at different levels of detail.

Normalized charts are also now available. These charts display data as percentages, helping users compare metric distribution more easily.

The company also reorganized detail settings, including day, week, and month views. Multiple detail settings can now be used simultaneously.

Another addition is automatic color formatting, which has been brought over from the old interface. This feature highlights changes in indicator dynamics when users compare performance data.

Yandex also simplified sharing functionality. The Share button now copies report links directly to the clipboard with one click.

Transition To Primary Analytics Tool

Yandex first announced plans for the updated Report Wizard in mid-March.

At the time, the company said the tool would become the primary campaign analysis solution in Direct Pro during the summer of 2026. Yandex also shared broader development plans for the platform as part of that announcement.

The latest update continues that transition by adding more analytics and reporting capabilities aimed at advertisers and SEO professionals.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor