Yandex Discontinues Support for Turbo Pages in Search

Posted by By Dan Taylor 2 Min Read

Yandex has officially ended support for Turbo pages. As of early April 2025, Turbo pages are no longer displayed in Yandex Search results. They are now only accessible through direct links.

This change means users will now be shown the original versions of site pages instead of the simplified Turbo versions. Yandex advises website owners to optimize their regular mobile pages to maintain good performance and user experience.

Monetization of Existing Turbo Pages Will Continue

While creating new monetization blocks on Turbo pages is impossible, existing ad units will still function. Website owners are encouraged to shift attention to their sites’ mobile versions for future monetization efforts.

Yandex suggests checking that mobile versions are appropriately adapted for key screen sizes. The company also recommends using tools like Yandex Webmaster to test mobile optimization and follow guidelines for mobile-friendly design.

Ad Strategies for Mobile Optimization

Yandex recommends using Fullscreen and Floor Ad formats to continue earning from mobile traffic. These can be managed and tested within the Yandex Advertising Network (YAN) interface.

Webmasters are encouraged to try different ad placements to see what performs best. Experimenting with formats like Fullscreen and Floor Ad can help improve revenue on mobile pages.

Background on Turbo Phase-Out

This update follows Yandex’s February announcement about ending Turbo technology. At that time, the company also released recommendations to help webmasters prepare for the transition.

SEOnews has since gathered expert opinions on the potential impact of the change on the SEO landscape in Russia and nearby markets.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor