Yandex Market Files Application for New Brand “Ultima Yandex Market”

Posted by By Dan Taylor 2 Min Read

Yandex Market has taken steps to expand its business by registering a new brand, Ultima Yandex Market. According to the company’s press service, this new brand will focus on a separate business vertical that will feature exclusive products. These will include popular fashion brands and limited-edition collections.

The application for the Ultima Yandex Market trademark was submitted on September 16 and is now listed on the Federal Institute of Industrial Property’s website.

New Offerings Under Ultima Yandex Market

The trademark covers a broad range of goods and services. Some of these offerings include:

  • Facilitating trade transactions through online stores
  • Retail services for bakery products
  • Online food ordering services for takeaway and delivery
  • Retail and wholesale trade of pharmaceutical, veterinary, and hygiene products, as well as medical supplies

Yandex Market Expands Services

In addition to the new brand, Yandex Market recently rolled out an updated version of its app, known as Market 2.0. This update focuses on enhancing the customer experience by refining how store ratings are calculated. The new system now considers only product reviews when determining a store’s rating.

The expansion into exclusive goods with Ultima Yandex Market, along with updates to the platform, shows Yandex Market’s efforts to stay competitive in the growing e-commerce landscape.

Source: Prime

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor