Yandex to Spin Off Yandex Market into Independent Legal Entity

Posted by By Dan Taylor 1 Min Read

Yandex has announced plans to spin off its Yandex Market division into a separate legal entity. This decision was made during an extraordinary meeting of the company’s participants, leading to the creation of a new limited liability company, Yandex Market LLC.

The reorganization will see Yandex Market LLC take on certain rights and obligations currently held by Yandex, as specified in the transfer act. According to representatives from the marketplace, this move is primarily a technical one, aimed at optimizing the structure of Yandex’s legal entities.

Importantly, the spin-off will not impact the operation of Yandex Market. A company spokesperson emphasized that the transition will be seamless for the service’s partners, ensuring continuity in its marketplace activities.

This is not the first time Yandex Market has operated as an independent entity. From 2016 to 2021, Yandex Market existed as a separate legal entity before being merged back into Yandex LLC. The decision to once again establish Yandex Market as a standalone company reflects Yandex’s ongoing efforts to streamline its business operations.

Source: Prime

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor