VK Launches New Platform Connecting Businesses and Content Creators

Posted by By Dan Taylor 2 Min Read

VK has introduced VK AdBlogger, a new platform designed to enhance the connection between businesses and content creators.

Launched first on VKontakte, the service offers mutual benefits: businesses can reach new customers and boost brand awareness, while content creators can monetize their communities and collaborate with large advertisers.

For Businesses

VK AdBlogger provides businesses with new ways to advertise and optimize promotions. Companies can search for creators through multi-level filters, which help find communities with the right audience.

The platform offers detailed statistics and analytics, allowing advertisers to evaluate the performance of their campaigns effectively.

One key feature is native advertising in VK Clips, where businesses can request vertical videos from bloggers. Soon, this will expand to include native content integrations with VK Video creators.

For Content Creators

Creators with at least 1,000 followers can use the platform to receive advertising requests. They have full control over pricing and the promotion process, from negotiations to delivery. VK AdBlogger automates many processes like document flow and payments, reducing paperwork and allowing for quick campaign launches.

According to Olga Gamza, Director of Development for Socially Significant Services at VK, content creators on VKontakte earned a total of 5.5 billion rubles in 2023. Gamza believes VK AdBlogger will expand monetization options for creators as more advertisers join the platform.

What’s Next for VK AdBlogger?

The service is accessible on both desktop and mobile and is open to legal entities, individual entrepreneurs, and self-employed content creators. It will soon expand to individuals who aren’t self-employed. Already, over 10,000 communities and several major brands have joined the platform.

VK plans to continue developing the platform by adding more tools for content promotion and monetization, making it easier for creators and businesses to collaborate.

More details can be found on the official VK AdBlogger page.

Source: VK Press Release

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor