Roskomnadzor Cracks Down on VPN Advertising, Blocks 82 Websites

In a significant move aimed at tightening internet regulations, Roskomnadzor, the Russian federal executive body responsible for overseeing the media, has blocked 82 websites for promoting or advertising VPN services. This crackdown follows the enforcement of a ban on the popularization of VPN services in Russia, effective from March 1, 2024. VPN services, which allow users to access the internet anonymously and bypass regional restrictions, have come under scrutiny for enabling access to blocked content within the country.

Since the ban’s implementation, Roskomnadzor has been actively monitoring the web for violations, issuing 628 notices to site owners to remove content related to VPN services or proxy servers. Out of these, 546 complied by deleting the specified materials, highlighting a significant response to the regulatory demands. However, 82 sites failed to adhere to these requests, leading to their blockade.

The focus of this enforcement has primarily been on social networks and specialized platforms that facilitate or encourage the use of VPNs for circumventing internet restrictions. This measure is part of a broader effort to control internet access and prevent the dissemination of what the government considers illegal content.

Violations of this policy attract hefty penalties, ranging from 800 thousand to 4 million rubles. For repeat offenders, the law stipulates even more stringent penalties, including turnover fines. This move underscores the government’s firm stance on regulating internet access and its commitment to enforcing laws designed to govern digital spaces strictly.

The implications of such actions by Roskomnadzor are far-reaching, affecting not just the operators of the blocked sites but also users who rely on VPN services for various reasons, including privacy concerns and accessing geo-restricted content. This development marks a significant step in Russia’s ongoing efforts to regulate and control the digital environment within its borders.

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.