More Than 5,000 Social Media Pages Registered With Roskomnadzor

Roskomnadzor has added over 5,000 social media pages and channels to a special registry following a new application process launched by the Ministry of Digital Development. The registration system, available through the Gosuslugi portal, has received more than 20,000 applications.

Around 2,500 applications were denied due to issues such as incomplete or inaccurate submissions.

Common Reasons for Application Rejection

The Ministry of Digital Development highlighted three main reasons why applications are being rejected:

  • Missing Application Number: Sixty percent of rejections are due to channel or page descriptions lacking the application number needed to confirm ownership.
  • Incorrect Information: Thirty percent of rejections occur because details like the channel name, address, or owner’s contact information are not accurate.
  • Audience Size: Ten percent of applications are denied because the page or channel has fewer than 10,000 subscribers.

For instance, if the channel is named “Ministry of Digital Development of Russia,” but the application lists “Ministry of Digital Development,” it will be rejected.

Steps for Resubmitting Applications

Applicants who are denied are encouraged to check their information before resubmitting:

  1. Ensure the page name, address, and contact details match exactly.
  2. Confirm the page has at least 10,000 subscribers.
  3. Include the application number in the channel or page description.

Roskomnadzor aims to process submissions within ten working days.

Background on the Registration System

The registration system was introduced on November 1, 2024. It is designed for owners of social media pages and channels with more than 10,000 subscribers. Within the first four days, over 13,000 applications were submitted.

This initiative aims to regulate and monitor high-traffic pages more effectively.

Source: Ministry of Digital Development Press Release

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.