Almost Half Of Microbloggers Still Not Registered With Roskomnadzor

Posted by By Dan Taylor 2 Min Read

According to a new study from Polyana.ai, nearly half of Russian micro- and nano-bloggers with audiences over 10,000 people have not yet registered with Roskomnadzor. The research highlights that only 51.4% of eligible influencers are listed in the official registry as of April 14, 2025.

Polyana.ai analyzed accounts with over 10,000 followers that had posted content since January 2025. The platform excluded bloggers operating on services not included in the RKN registry and focused on YouTube, TikTok, Telegram, VKontakte, and various blog categories including lifestyle, fitness, entertainment, business, cinema, food, and science.

The findings showed that among bloggers with up to 100,000 followers, 54% have not registered. Among those with more than 100,000 followers, about 40% remain outside the legal framework.

Telegram had the highest compliance, with 91.9% of its influencers registered. This may be linked to Telegram’s recent system launch to label RKN-registered channels.

VKontakte had the most pages in the study, but 53.654% of bloggers with up to 100,000 followers% of them are still unregistered. YouTube showed better results, with 60% of its pages already in the registry. TikTok had the lowest compliance rate—only around 18% of accounts are registered.

On April 21, Roskomnadzor reportedly received between 1,500 and 4,000 applications daily from bloggers seeking to join the registry. Zen also added a feature allowing registered bloggers to display an A+ mark on their channels.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor