International Search News Turns 5

Posted by By Dan Taylor 3 Min Read

On November 1st, 2024, International Search News proudly celebrates its fifth anniversary as a leading source of global SEO insights and digital marketing expertise for Yandex, Baidu, Naver, Seznam, and other international Search engines.

Reflecting on Five Years of Growth

What began as a modest initiative to explore the complexities of international SEO in Yandex, with RussianSearchNews.com, we quickly expanded to also launch ChineseSearchNews.com.

As the world (and SEO) developed, things changed, and we took the steps to merge the two sites together, creating InternationalSearchNews.xyz.

During the five years I’ve been running the sites, and now this single site, I’ve been fortunate to have been interviewed for various Russian SEO websites, as well as speak twice at the largest SEO and digital marketing conference in Russia – Optimization, run by Ashmanov & Partners.

The last five years have seen rapid changes in the digital landscape, from algorithm updates to emerging technologies like AI in SEO.

Throughout this period, International Search News has been at the forefront, providing actionable insights that help businesses stay competitive in an increasingly globalized digital economy.

Milestones and Achievements

International Search News has crossed several important milestones since its inception. From its first post, it has steadily built a loyal readership, creating a community of like-minded professionals eager to learn and share their knowledge. Some notable achievements include:

  • Publishing over 900 articles, featuring expert interviews, case studies, and insights on Naver, Baidu, Yandex, and Seznam.
  • Expanding its readership to over 100 countries, with a growing presence in key markets like Europe, North America, and Asia.
  • Presenting (twice) at Optimization, the largest SEO & digital marketing conference in Russia.

Looking Ahead: The Next Five Years

As we celebrate this milestone, we also look forward to the future with excitement.

The world of SEO and digital marketing will continue to evolve, and International Search News is committed to being at the forefront of these changes.

In the coming years, readers can expect even more comprehensive coverage of emerging trends, exclusive insights from industry leaders, and innovative strategies to succeed in the global digital marketplace.

We extend a heartfelt thank you to all our readers, contributors, and partners who have been part of this incredible journey and supported both RSN and CSN, and now, ISN.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor