Dan Taylor Joins Expert Panel at Search ‘n Stuff Meetup in Antalya, Turkey

Posted by By Dan Taylor 2 Min Read

Antalya, Turkey – March 2025 – Dan Taylor, founder and editor of International Search News, joined a dynamic panel of digital marketing leaders last week at the Search n Stuff meetup, hosted in the coastal city of Antalya.

The panel brought together industry voices including:

  • Hüseyin Hamamcıoğlu, Corendon Airlines
  • İbrahim İlkay Mut, WhitePress
  • Mert Oguz, Monz SEO Agency

Together, the group tackled some of the most pressing digital marketing and SEO topics today.

Key highlights from the discussion included:

  • Startups vs. Big Brands in Digital Marketing: The panel explored how digital strategies that drive results for startups don’t always translate to success for big brands—and vice versa.
  • AI-Generated Content – Friend or Foe?: With AI tools proliferating, the panel debated how brands can scale content while maintaining authenticity and creative value. The consensus: AI can help, but human creativity still leads.
  • Rethinking SEO in an AI-Driven World: With AI Overviews and conversational search redefining the search landscape, panelists shared fresh insights on how brands can adapt their content and stay competitive.
  • Human vs. AI in SEO Automation: The group explored which tasks are primed for AI automation and where human intuition remains irreplaceable in SEO workflows.

Dan Taylor shared insights from his global perspective on international SEO trends, emphasizing the importance of adaptability, experimentation, and understanding local nuances in content and strategy.

“This was a great event with sharp minds and important conversations,” said Dan. “Events like this show how the digital marketing community continues to evolve and collaborate—even as the tools and platforms keep changing.”

The Search n Stuff meetup continues to grow as a space for forward-thinking marketers and technologists across the region.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor