International Search News Founder Recognized Among Top Baidu and China SEO Experts

Posted by By Dan Taylor 1 Min Read

The founder and editor of International Search News has been honored as one of the leading experts in Baidu and China SEO by Jademond Digital. This recognition highlights their expertise in navigating China’s unique digital landscape.

Jademond Digital, known for its focus on digital marketing in Asia, compiles this list to showcase individuals making significant contributions in Chinese search engine optimization. Baidu, China’s largest search engine, requires a deep understanding of the country’s specific SEO strategies and user behavior.

The recognition reflects the editor’s dedication to staying ahead in the competitive field of international search and their efforts to share valuable insights with the community. Their work has been instrumental in connecting global audiences with China’s vast digital market.

This acknowledgment also highlights the growing importance of tailored SEO strategies for platforms like Baidu, which differ significantly from Western counterparts such as Google or Bing. For businesses and professionals aiming to succeed in China, understanding these differences is crucial.

 

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor