Yandex Maps Introduces Free Geoanalytics Service for Businesses

Posted by By Dan Taylor 1 Min Read

Yandex Maps has rolled out a new free service called Geoanalytics aimed at helping businesses analyze city districts and evaluate potential locations. This tool is designed to assist companies, especially small and medium-sized businesses, in identifying optimal locations for stores, warehouses, and other facilities.

The Geoanalytics service provides valuable insights into the number of potential clients, competitor presence, and demand for specific services.

Image Source: Yandex

Businesses can use this data to make informed decisions about new locations and advertising opportunities. Large companies can also benefit from the tool’s capacity to assess market potential in different city areas.

The information is displayed as a heat map, making it easy to visualize which areas have the most promise for business development.

At launch, Geoanalytics is available for Moscow, St. Petersburg, and 14 other cities with populations of over one million.

This launch follows Yandex Maps’ recent introduction of indoor navigation services.

Source: Yandex Press Release

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor