Yandex has introduced Yandex AI Türkiye, a new super app developed specifically for users in Türkiye.
Built by a local team, the app combines generative artificial intelligence, search engine capabilities, and a built-in browser into a single platform. The service is offered free of charge and is available on the App Store, Google Play, and AppGallery.
Single Entry Point For All Digital Needs
Yandex AI operates under what the company calls a “single entry point” philosophy.
At the center of the app is a single input field where users can search, ask questions, create content, and browse the internet. The system uses artificial intelligence together with a search engine to gather information from multiple sources and present it in a visually rich report.
The homepage also features an interactive feed that offers suggestions and guides users through the app’s features.
Alexander Popovskiy, CEO of Yandex Search International and General Manager of Yandex Turkey, said the launch builds on strong growth in AI-powered search in the country.
“As Yandex Turkey, last year we introduced AI-powered search to Türkiye through Yazeka and achieved 75% growth in this area,” he said. “Yandex AI represents a natural evolution of our product range. Ask, search, discover; all in one application developed specifically for Turkey.”
AI Tools For Creativity And Everyday Tasks
The app allows users to generate text and original images with simple prompts.
Users can also animate still photos into short videos, create personalized learning programs, and brainstorm ideas using AI.
Beyond content creation, Yandex AI supports practical daily tasks. Users can explore websites, watch videos, book flight tickets and accommodation, and make reservations without leaving the app.
For example, when planning a dinner, users can enter their preferences such as cuisine type and number of guests. The app then suggests venues, displays photos and reviews, and enables direct booking through its built-in browser.
Local Partnerships And Infrastructure
Yandex AI Türkiye is designed around local user habits and services.
The company has integrated exclusive partnerships with Turkish platforms. These include Pegasus Airlines, ETSTur, Turna.com, obilet.com, and bilet.com for travel services.
In entertainment and health, users can watch trailers of popular local TV series and book free health appointments through Doktorsitesi.
Financial data is provided in real time through integrations with ForInvest and HangiKredi.
To support performance and data security, Yandex Turkey has launched a new local server infrastructure. The company said this ensures faster browsing speeds and full compliance with Türkiye’s data protection legislation, with personal data processed داخل the country.
Super App Model Gains Momentum
Yandex AI reflects a broader shift toward the super app model, where users meet multiple digital needs within one ecosystem.
Instead of switching between separate apps for search, travel, finance, and entertainment, users can complete tasks in one place.
Yandex positions the new app as one of the most comprehensive examples of this trend in Türkiye.
By reducing the need to move between platforms, the company aims to minimize context switching and improve efficiency in daily digital life.
Sources: Yandex Turkey, statements by Alexander Popovskiy.
