Yandex Market Launches Section Featuring Products from Russian Designers

Posted by By Dan Taylor 3 Min Read

Yandex Market has unveiled a new section dedicated to products from Russian designers, making it easier for shoppers to find and support local brands. This section, named “Russian Designers,” already boasts over 15,000 items, with plans to double this range by the end of the year. The initiative highlights clothing, bags, jewelry, and other items from over 100 local brands within the Clothing category.

The launch of this new section aligns with a growing interest in local brands, as indicated by Yandex Market’s analytics and surveys. From January to May 2024, orders for clothing, footwear, and accessories from Russian designers surged more than sevenfold compared to the same period in 2023. Furthermore, 70% of respondents view clothes from Russian designers as a viable alternative to the foreign brands that have recently exited the market.

To enhance the shopping experience, Yandex Market offers several customer-friendly features. Shoppers can try on products at Marketplace pick-up points, choose to pay in full or in installments, benefit from fast delivery, and return items free of charge if they don’t fit. Yandex Market also plans to expand its offerings with exclusive collections created in collaboration with designers.

The new section is open to both emerging and established Russian brands that design and manufacture their products domestically. Brands interested in joining the platform can submit a request through the Yandex Market website. This move is part of Yandex Market’s broader strategy to promote local talent and innovation.

In addition to creating the “Russian Designers” section, Yandex Market is committed to supporting these brands through targeted marketing efforts. The goal is to introduce more consumers to the unique offerings of Russian designers and help these brands boost their sales.

This initiative follows other recent updates from Yandex Market aimed at improving the seller and buyer experience. For instance, the platform has added new information about deliveries to the application for sellers, ensuring they have the tools needed to manage their orders efficiently.

Overall, the launch of the “Russian Designers” section on Yandex Market is a significant step in promoting local fashion and design talent. It provides a dedicated space for consumers to discover and support Russian brands, while also offering designers a valuable platform to reach a wider audience.

Dan Taylor
View More Posts
Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor