Yandex Search Grows Its Market Share In Russia To 65.51%

Posted by By Dan Taylor 2 Min Read

Yandex Search increased its share of the Russian market to 65.51% in Q3 2024, marking a 2.9 percentage point rise compared to the same period in 2023. This growth is the service’s largest since 2015, driven by improvements in search functionality and user engagement.

Key Factors Behind The Growth

Yandex’s enhanced features and services have contributed significantly to its record growth:

  • Improved Product Search: Yandex now includes 2.7 billion product offers from online stores. Users can view prices, images, and links to stores directly in the search results, simplifying online shopping.
  • Doctor Information Database: With details on over 740,000 doctors, users can quickly find medical professionals through thematic blocks in search results.
  • Financial Services Integration: Yandex Search helps users explore mortgage offers and compare deposit options by displaying relevant financial products in dedicated sections.

Role Of Neural Network Technology

Yandex has integrated neural network-based tools into its search platform. The Neuro service, launched in the spring, synthesizes knowledge from across the web to provide concise answers to user questions. This fall, Yandex added instant Neuro answers to search results, further enhancing the user experience.

Increased User Engagement

The growing popularity of Yandex’s mobile app and browser has also boosted its market share. The seamless integration of Search across Yandex’s ecosystem is attracting more users and strengthening its position in the Russian market.

Strong Financial Performance

Yandex has also surpassed Google in Russia for website visit shares. The company reported a 36% increase in revenue in Q3 2024, reaching 276.8 billion rubles.

Yandex’s consistent focus on innovation and user-centric features has solidified its leadership in the Russian search engine market.

Source: Yandex Press Release

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor