WorldView 2025 Speaker Lineup & Schedule

Posted by By Dan Taylor 3 Min Read

Get ready to chart the future of search at WorldView 2025!

Bringing together top SEO minds from every corner of the globe, our speaker lineup features visionaries who have driven record-breaking growth for household brands, cutting-edge startups, and enterprise powerhouses alike.

From data-driven keynotes and hands-on workshops to interactive panels on AI-powered optimization and cross-border content strategies, our comprehensive schedule is designed to equip you with the actionable insights, proven tactics, and networking opportunities you need to elevate your search performance in 2025 and beyond.

Schedule

July 24th 2025. All times are BST.

10am – Christina Xu – Decoding Xiaohongshu, Not just China’s Instagram (https://youtu.be/wkXSjfmicn8)

10:30am – Benny Cheuk – The Best Practices of Online Advertising in China (https://youtu.be/E8h2jzaJed4)

11am – Lizzie Lewington – Baidu SERP Features Overview (https://youtu.be/eNo-s5kk0-0)

11:30am Raquel González Expósito – An Introduction to Naver (https://youtu.be/IvdCLnwp_WQ)

12pm – Simon Lesser – Tracking Global Search Engines Beyond Google (https://youtu.be/jgriFT06ix8)

12:30pm – Christina Xu, Yolanda Huang, Daina Damacus Panel (https://youtu.be/RckbR0Ch3q0)

1:30pm – Faruk Mardan – Choosing the Right Type of Translation Service (https://youtu.be/l0B_nSuEFXY)

2pm – Aaron Young – AI-Powered Advertising: The Future of Hyper-Personalized Marketing in China (https://youtu.be/_zg61JDk5VM)

2:30pm – Sienna Parulis-Cook – The Chinese Traveler’s Digital Journey (https://youtu.be/lnCD7Ugw38c)

3pm – Freia Yang – Choosing The Right E-Commerce Platform for Your Brand in China (https://youtu.be/qLPIdbLklKc)

3:30pm – Ray Grieselhuber – Search & AI in Japan: A Short Introduction (https://youtu.be/v5bmdE2oYlc)

4:00pm – Yolanda Huang – Exploring China’s Mini Program Ecosystem (https://youtu.be/eR9oMzghGmM)

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What is WorldView?

​WorldView is a new international SEO conference hosted by International Search News, set to take place online on July 24, 2025. Unlike traditional SEO events, WorldView focuses on search engines beyond Google and Bing, such as Baidu, Yandex, Naver, Sogou, and Cốc Cốc. The conference will feature 12 sessions, two live panels, all streamed via the International Search News YouTube channel.

Organized by Dan Taylor and Christina Xu, WorldView aims to provide insights into international search strategies across diverse markets. To stay updated on speakers and the full schedule, follow International Search News on LinkedIn and YouTube.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor