Russ and Wildberries Announce New Joint Advertising Service

Posted by By Dan Taylor 2 Min Read

In a significant move for the advertising industry, the recently merged companies Russ and Wildberries are set to launch a joint advertising service. This new initiative will operate on a clickout model, meaning that when users click on a banner, they will be redirected to third-party sites. This service will be accessible to advertisers not currently represented on Wildberries.

One of the key features of this new service is the provision of detailed statistics for advertisers, enabling them to analyze their campaigns effectively. This data-driven approach will allow advertisers to make informed decisions and optimize their marketing strategies.

The advantages of the new service are noteworthy. Advertisers will have the ability to redirect traffic to their brand sites, maintain control over the user experience, and collect customer data throughout the entire marketing funnel. These benefits are expected to enhance the effectiveness of advertising campaigns and provide a better return on investment for advertisers.

The exact launch date of the new service has not yet been announced. However, this development follows the announcement in June 2024 that Wildberries had merged with outdoor advertising operator Russ. The primary goal of this merger is to create a new digital trading platform, combining the strengths of both companies.

Source: Sostav

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor