China SEO

China SEO covers strategy and tactics for websites and brands targeting Chinese users — Baidu-first technical SEO, content and entity signals, hosting and ICP considerations that affect crawlability, and multichannel discovery across search, WeChat, and ecommerce platforms.

We also track how AI search and generative answers change optimisation priorities in China versus Google-centric playbooks, including when citations and answer boxes reshape click behaviour. Expect practical notes on internationalisation, language variants, and measurement pitfalls unique to the China stack.

International Search Insights reporting for practitioners building or advising China-facing SEO programmes — engine-specific, market-aware, and written in clear British English.