Baidu Celebrates 25 Years

Posted by By Dan Taylor 2 Min Read

Baidu, China’s leading search engine and AI company, is celebrating its 25th anniversary on January 1st, 2025.

Founded by Robin Li and Eric Xu in 2000, Baidu has evolved from a search engine into a major force in technology, shaping the digital landscape of China and making its mark globally.

Over the years, Baidu has expanded its expertise in areas like artificial intelligence, autonomous driving, cloud computing, and smart devices. Its Apollo autonomous driving platform and AI language model Ernie are some of the projects that highlight the company’s leadership in AI development.

Baidu’s growth reflects China’s rapid digital transformation.

The company has played a critical role in helping millions of users access information, connect with services, and adopt smart technologies. Despite strong competition from Tencent and Alibaba, Baidu continues to innovate, going far beyond its early search engine roots.

Looking ahead, Baidu is preparing to deepen its focus on sectors such as healthcare, smart cities, and autonomous transportation.

The company’s commitment to integrating AI into everyday life positions it as a key player in the future of global technology.

As Baidu celebrates 25 years of success, the company also looks forward to further breakthroughs in technology, continuing its legacy of innovation.

The International Search News editorial team also extended their congratulations to Baidu, wishing the company further success and achievements in the years to come.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor