Dan Taylor

Founder & Editor
Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.

Yandex Market Ventures into Fashion with New Clothing Brands

Yandex Market is setting its sights on the fashion industry by launching clothing under its own brands, a strategic move aimed at tapping into one of the fastest-growing segments in e-commerce. This initiative was highlighted in a report by Kommersant, ...

Yandex Unveils YandexGPT 3

Yandex has officially introduced the third generation of its neural network technology, YandexGPT 3, marking a significant advancement in the development of AI-driven solutions. The YandexGPT 3 Pro, the inaugural model in this new line, is now available for testing ...

YandexGPT Developing Kazakh Language Support

Yandex is set to introduce YandexGPT, a groundbreaking language model capable of writing, processing texts, and conducting conversations in the Kazakh language. Scheduled for launch in 2024, YandexGPT represents the first public generative neural network specifically trained to grasp and ...

Moscow Exchange to Open Trading for Yandex Shares Starting May 15

The Moscow Exchange has announced its plans to list shares of MKPAO Yandex for trading, starting May 15. This decision marks a significant development for the Russian technology giant, positioning it for heightened engagement with investors through one of the ...

Yandex Market Introduces Reward System for Sellers with New Challenges Section

Yandex Market has rolled out an innovative feature designed to incentivize and reward its sellers for engaging actively on the platform. The newly launched “Rewards and Club” section, accessible through the sellers’ personal accounts, introduces a challenge-based reward system that ...

Yandex Reveals How Russians Utilize Neural Networks Across Different Age Groups

A recent study conducted by Yandex has unveiled the diverse applications of neural networks among Russian users, highlighting significant variations in usage patterns across different age brackets. The research, which aimed to understand how Russians are integrating neural network technologies ...

Roskomnadzor Cracks Down on VPN Advertising, Blocks 82 Websites

In a significant move aimed at tightening internet regulations, Roskomnadzor, the Russian federal executive body responsible for overseeing the media, has blocked 82 websites for promoting or advertising VPN services. This crackdown follows the enforcement of a ban on the ...

Yandex Announces Changes to Campaign Management in YAN Starting April 2024

Yandex, a prominent technology company, has unveiled plans to modify how advertisers manage their campaigns on the Yandex Advertising Network (YAN), marking a significant shift in its advertising strategy. Starting April 22, 2024, Yandex will phase out the “Maximum clicks ...

Baidu Wenxin Yiyan Leads in China’s Large Model Capability Evaluation

In a recent report released by the global growth consulting firm Frost & Sullivan, Baidu Wenxin Yiyan has been recognized as the top performer among China’s large AI models. Titled “China’s Large Model Capability Evaluation in 2024,” the authoritative study ...

Baidu Elevates AIGC Marketing Solutions for Education Sector

Baidu Marketing has recently introduced an enhanced AIGC (AI-generated content) marketing solution tailored for the education industry, aiming to revolutionize how educational services market themselves. With spring recruitment on the horizon, nearly 3,000 customers have already embarked on utilizing this ...