Nvidia Signs Major AI Chip Deals With Samsung, Hyundai, and SK Group in South Korea

Nvidia has reached major agreements with South Korea’s top tech and industrial companies to expand the country’s artificial intelligence (AI) capabilities.

During a visit to Seoul for the Asia-Pacific Economic Cooperation (APEC) CEO Summit, Nvidia CEO Jensen Huang confirmed deals involving Samsung Electronics, Hyundai Motor, and SK Group. The deals were arranged in partnership with South Korea’s Ministry of Science and aim to boost local AI infrastructure using Nvidia’s powerful accelerator chips.

South Korea’s Big AI Push

As part of the agreements, Nvidia will supply more than 260,000 AI accelerator chips to support Korean AI initiatives. While the financial details were not disclosed, the deal marks one of Nvidia’s largest overseas commitments.

The South Korean government is investing in what it calls “sovereign AI.” This involves developing domestic computing infrastructure to handle advanced AI workloads without relying entirely on foreign platforms. Over 50,000 Nvidia chips will be deployed in public and private data centers, including those operated by Kakao, Naver, and NHN Cloud.

Corporate Commitments From Samsung, Hyundai, and SK

Samsung Electronics plans to build an “AI factory” equipped with more than 50,000 Nvidia chips. Samsung is already a major supplier of memory chips and is now expanding deeper into AI infrastructure.

Hyundai Motor will also use over 50,000 of Nvidia’s Blackwell chips. The processors will support AI model development for manufacturing and autonomous driving technologies.

SK Group, through its affiliates SK Telecom and SK Hynix, will launch Asia’s first so-called “industrial AI cloud.” This platform will use Nvidia RTX Pro 6000 Blackwell server chips to support robotics and other AI-driven applications in physical environments.

Global Expansion for Nvidia

Nvidia has been ramping up global efforts to place its chips at the center of AI development. The South Korean deals follow a string of international moves by the company to secure demand and strengthen its global footprint.

Earlier this week, Nvidia became the first company to reach a US$5 trillion valuation, fueled by strong demand for its AI products. Huang’s international tour, including his stop in South Korea, is part of the company’s aggressive strategy to stay ahead in the competitive AI chip market.

Uncertainty Over China Market

While Nvidia is expanding rapidly in markets like South Korea, questions remain over its ability to sell high-end chips like the Blackwell line to China. Ongoing U.S. export restrictions continue to limit shipments of advanced semiconductors to the Chinese market.

Though former U.S. President Donald Trump has said he might raise the issue with Chinese leadership, no progress was reported following his recent meeting with President Xi Jinping.


Sources: Nvidia, Ministry of Science and ICT (South Korea), Samsung Electronics, Hyundai Motor, SK Group, Bloomberg, AFP.

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.