Uber Partners With Baidu to Launch Robotaxis in Asia and Middle East

Uber has announced a new partnership with Baidu to expand its robotaxi service beyond the U.S. and China. The companies said on Tuesday they plan to begin deploying Baidu’s autonomous vehicles on Uber’s platform in Asia and the Middle East later this year.

Baidu will supply thousands of its Apollo Go vehicles for the rollout. According to the company, Apollo Go has already completed over 11 million autonomous rides as of May, making it the world’s largest robotaxi provider. For comparison, Alphabet-owned Waymo had reached 10 million rides around the same time.

While some investors worry that autonomous vehicles could disrupt Uber’s traditional ride-hailing business, the company continues to embrace partnerships in the AV space.

Uber already works with Waymo in Austin and Phoenix, and plans to expand the partnership to Atlanta soon. It has also formed alliances with several other AV developers, including Pony AI, WeRide, May Mobility, Volkswagen, and Avride, a division of Nebius Group.

Uber CEO Dara Khosrowshahi said the Baidu agreement represents a major step in expanding access to autonomous transportation.

“This partnership brings together two of the world’s most iconic technology companies to help shape the future of mobility,” Khosrowshahi said. “As the world’s largest platform of its kind, spanning mobility, delivery, and freight, Uber is uniquely positioned to help AV leaders like Baidu bring their autonomous technology to the world.”

Investors had mixed reactions to the announcement. Uber shares dropped 1.8% to close at 92.17 on Tuesday. In contrast, U.S.-listed shares of Baidu rose 8.7% to finish at 93.30, also helped by separate news that Nvidia will be allowed to sell AI chips in China.

Despite the daily drop, Uber stock is up 53% for the year, outpacing the S&P 500. The company has rebounded from concerns over autonomous vehicle competition that hurt its stock last year.

Uber last broke out above a buy point of 93.60 on June 26 and has stayed near that level since.

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.