Jademond Digital Launches English Chrome Extension for Baidu Webmaster Tools

Posted by By Dan Taylor 2 Min Read

Jademond Digital has released a new Chrome extension to make Baidu Webmaster Tools (BWMT) more accessible for Western SEO professionals. The tool focuses on translating the BWMT interface into English and providing easy data export options.

You can download the Chrome extension here.

BWMT is widely used to optimize websites in the Chinese market, but it’s only available in Simplified Chinese. This language barrier often makes it difficult for non-Chinese speakers to use the platform effectively.

The new extension, Baidu Webmaster Tools Translator & Data Export, addresses this issue by translating the platform’s interface into English. It keeps the original Chinese keywords intact, so users can match them correctly in search reports.

The extension adds translation and functionality that BWMT currently lacks. Users can now export historical search performance data—specifically impressions and clicks—from charts into Excel files. This makes it easier to analyze trends over time and work with data outside of the platform.

Sometimes, the translation may lag behind the page load. In those cases, users can simply click the black “Translate” button on the screen’s right side.

The tool also adds an “Export” button next to the charts. This allows SEO specialists to download the historical performance data, complete with date details, which isn’t possible using the native BWMT interface.

By simplifying language and data access, Jademond Digital’s extension gives Western marketers a more straightforward path to optimizing for Baidu without needing fluency in Chinese or relying on manual workarounds.

This launch makes it easier for international SEO teams to engage with one of the world’s most significant search engines on a deeper level.

Source: Marucs Pentzek - LinkedIn Post
Dan Taylor
View More Posts
Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor