Yandex Adds Free E-Commerce Promotion to Main Page With Rhythm Integration

Posted by By Dan Taylor 2 Min Read

Yandex has added its Rhythm (Ritm) service to the main page of ya.ru, giving e-commerce businesses a free way to showcase their products.

Users visiting the Yandex homepage will now see a personalized feed of photos and videos from brands and online sellers. This content appears under the search bar, alongside product listings from Yandex Market.

The Rhythm service features fashion, home goods, and more product visuals. If users like what they see, they can click through to visit the store’s website directly.

According to Yandex, businesses featured in Rhythm already receive over 150 million monthly impressions, and that number is expected to double by the end of the year. These posts are not considered ads, which means sellers gain exposure without paying for promotion.

Rhythm content allows businesses to share product updates, new arrivals, and promotions. Users can also subscribe to their favorite brands and save items to personal collections within the app or on the site.

Rhythm is still in beta, but Yandex is continuing to develop the platform. The service is open to new sellers; applications can be submitted through the official website. Yandex is also testing new categories beyond e-commerce to expand what Rhythm offers.

This move follows other recent updates from Yandex, including new premium ad formats in its Maps service.

The Rhythm integration presents an easy, cost-free way for online sellers to reach Yandex’s broad user base.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor