Coc Coc Browser Reports Nearly 10 Billion Website Visits in 2024

Vietnam’s homegrown web browser, Coc Coc, recorded nearly 10 billion website visits in 2024. On average, each user visited 67 websites throughout the year.

Social Media and Streaming Dominate Traffic

Coc Coc’s traffic analysis showed that social media accounted for 27.4% of total visits. Video and music streaming followed closely at 23%. Work-related browsing made up 15.4% of the traffic.

News consumption remained strong, with 2.6 billion visits to news websites. The browser’s News Feed feature, integrated into its new tab page, contributed 335.8 million of these visits, making up 12.9% of overall traffic.

Trending Searches in 2024

In product searches, Samsung S24 Ultra, iPhone 16, Redmi Note 13, iPhone 15, and MacBook Air M3 were the most popular. Among applications and software, users searched most for Canva, TikTok, Gemini, CapCut, and Scratch.

Interest in cybersecurity and online verification surged. Searches related to biometric authentication increased by 957% compared to 2023. Government regulations also gained attention, with searches on Decree No. 147/2024/ND-CP rising by 35% and social media verification queries increasing by 72%.

Growth in Online Learning

Searches for online learning platforms also saw notable growth. Scratch searches increased by 154%, while Vnedu and IOE searches grew by 73% and 20%, respectively.

These trends highlight the evolving digital landscape in Vietnam, with Coc Coc continuing to be a key player in users’ online experiences.

 

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.