Russia May Introduce New Fee for Online Advertising

Posted by By Dan Taylor 1 Min Read

Russia is considering introducing a fee for distributing online advertising as part of its draft budget for 2025–2027. This fee would apply to “advertising and promotion services” on the internet, a charge that does not currently exist. The new fee is intended to increase funding for the national project “Data Economy and Digital Transformation of the State.”

The “Data Economy” project is set to launch in 2025, following instructions from the President of the Russian Federation. The project will provide funding for initiatives like the construction of 5G networks, new support for supercomputer creators, and the development of quantum technologies.

Industry experts warn that the proposed fee could result in higher prices for online advertising, as advertisers may pass on the extra costs to consumers.

The current value of Russia’s internet advertising market is estimated at 381 billion rubles. This figure comes from Roskomnadzor’s Unified Register of Internet Advertising (ERIR), which tracks all advertising in RuNet under existing law.

Source: Kommersant

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor