International Search News Reaches 900 Articles

Posted by By Dan Taylor 4 Min Read

Since its launch five years ago, International Search News has been a vital source of insight, trends, and best practices in the constantly evolving world of global search engine optimization (SEO).

Originally beginning life as two separate websites, Russian Search News and Chinese Search News, it has been a vital source of insight, trends, and best practices.

Originally began life as two separate websites, Russian Search News and Chinese Search News.

Now, with the publication of its 900th article, it’s time to celebrate this achievement and reflect on the impact International Search News has made.

From day one, International Search News set out with a clear mission: to become a trusted resource for SEO professionals, digital marketers, and business leaders navigating the complexities of international search.

The publication has grown from a small blog into an established platform that regularly covers essential topics such as multilingual SEO, international keyword research, technical SEO challenges, and global digital marketing strategies.

The writers at International Search News have made it their priority to provide readers with actionable insights, expert interviews, case studies, and in-depth analysis of the most pressing issues in international SEO.

Key topics have included:

  • The Rise of AI in SEO: Exploring how artificial intelligence is changing the way search engines rank content and how SEO professionals can adapt.
  • SEO for Yandex, Baidu & Naver: Offering in-depth guides on optimizing websites for different regions, handling hreflang tags, different alphabets in URLs, and improving page load times internationally.
  • International Market Trends: Valuable insights into shifting consumer behaviors, emerging technologies, and regional economic patterns that shape global business strategies.

Through every article, the team has focused on creating a balance between tactical advice for practitioners and forward-looking perspectives on where the industry is heading.

Building a Global SEO Community

One of the core achievements of International Search News is its role in fostering a sense of community among SEO professionals.

Readers are encouraged not just to consume content but to engage, share experiences, and provide feedback.

Over the past five years, this interaction has evolved into a rich dialogue that brings together SEO experts from around the world to exchange knowledge and discuss challenges they face in their respective markets.

Merging Russian Search News & Chinese Search News

Just over a month ago, we merged the two sites in our group to form International Search News (you can read more about this here).

In the first 41 days of the two sites merging, we’ve had a fantastic reception to the new ISN website from our readers and guest contributors:

International Search News sessions in the first 41 days post RSN and CSN merger.

What’s Next for International Search News?

As the team celebrates the 900-article milestone, they’re not slowing down. With the ever-changing landscape of global search, there’s no shortage of topics to explore.

From emerging markets to new technologies like AI-powered search engines and advanced data analytics, International Search News will continue to be at the forefront of international SEO thought leadership.

A Thank You to Our Readers

Finally, none of this would have been possible without the readers.

Whether you’ve been with International Search News since its inception or joined somewhere along the way, your engagement, feedback, and curiosity have been instrumental in driving the publication’s success.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor