Average Income of Russians on Online Platforms Rises by Over 40%

Posted by By Dan Taylor 2 Min Read

The average income of Russians working on online platforms has seen a significant increase, growing by more than 40% over the past two years. This rise reflects the growing trend of platform-based employment in the country.

Growth in Online Platform Employment

The share of Russians using online platforms such as Avito.Services, Yandex Go, and Profi.ru to find orders and clients has increased to 16%. According to recent data, the average monthly income for individuals who consistently or occasionally work through these platforms has risen from 15,000 rubles to 21,300 rubles.

Income Increases Across Different Employment Types

For those who rely on online platform work as their primary source of income, earnings have surged by 55%. Two years ago, these workers earned an average of 31,500 rubles per month, but now their income has climbed to 48,800 rubles.

Individuals who occasionally create orders through these platforms have also seen a 41% increase in their income, with earnings rising from 9,000 rubles to 14,500 rubles.

However, part-time workers who regularly engage with online platforms have experienced a decrease in their earnings, with their monthly income dropping by 6%, from 19,300 rubles to 18,200 rubles.

Overall Employment Statistics

A total of 3.04 million people, representing 4.1% of all employed individuals in Russia, have generated income by providing services through online platforms.

Popular Platforms and Employment Sectors

The most popular platforms among Russian workers for finding orders and clients are:

  • Avito.Services: Almost 50% of respondents with platform employment experience are registered here.
  • Taxi and Delivery Services Platforms: Including Yandex Go, Yandex Services, and Profi.ru.

The most common areas of work through these platforms include:

  • Tutoring and teaching
  • Information technology services
  • Passenger and freight transportation services
  • Courier delivery

Insights from the HSE Study

These findings are part of the HSE study “Platform Employment in Russia: Prevalence Dynamics and Key Characteristics of Employed Persons,” highlighting the increasing prevalence and diverse nature of platform-based employment in Russia.

Source: RBC

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor