Yandex Neural Networks Power Creativity and Productivity

Posted by By Dan Taylor 2 Min Read

Yandex has unveiled intriguing insights into how users are harnessing its neural networks, YandexGPT and YandexART, for both entertainment and professional purposes. The findings, published in the Neurostat service, highlight the growing integration of neural networks into everyday life.

Key Findings from Yandex’s Study

YandexGPT Usage: YandexGPT is widely utilized for creating a variety of texts, blending fun and functionality. The most popular entertainment texts generated by YandexGPT include:

  • Fairy tales
  • Stories
  • Poems
  • Song lyrics
  • Greetings

Additionally, users often request the neural network to:

  • Come up with names for characters or animals
  • Find rhymes for words
  • Write social media posts
  • Create jokes or scripts for games

On the professional front, YandexGPT is frequently employed to prepare product descriptions. The most requested descriptions are for:

  • Apartments
  • Dresses
  • Bouquets

Moreover, users leverage YandexGPT to generate brand names and advertisements, showcasing its versatility in business applications.

YandexART Usage: YandexART is predominantly used for generating images, with requests to draw people being the most common. Slightly less frequent are requests for images of cats, cats, and kittens. The study reveals generational differences in usage:

  • Young people under 25 often generate characters from fictional worlds, such as demons and elves.
  • Older users tend to generate images of flowers.

Specific image types requested by users include:

  • Logos
  • Icons
  • Backgrounds
  • Diagrams
  • Avatars

Logos are typically generated for companies, Telegram channels, and websites, while backgrounds are created for presentations, product cards, and websites.

YandexART also sparks creativity, helping users design:

  • Postcards
  • Tattoo sketches
  • Posters
  • Memes
  • Tarot cards

The Broader Impact

This study reflects the expanding role of neural networks in both personal and professional spheres. As technology continues to evolve, tools like YandexGPT and YandexART are becoming indispensable for a wide range of creative and functional tasks.

Source: Yandex press release

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor