Yandex Market Enhances Photo and Video Review Features

Yandex Market has unveiled significant enhancements to its photo and video review capabilities, aiming to provide a richer, more interactive experience for both shoppers and sellers.

Enhanced Mobile App Experience

One of the key updates is the ability for users to earn additional points for submitting photo reviews directly through the Yandex Market mobile app. Previously, this feature was only available on the desktop version. This change encourages more users to share visual feedback, making it easier for potential buyers to make informed decisions based on authentic user experiences.

Direct Video Uploads

Yandex Market has streamlined the video review process by allowing users to add videos directly within their reviews. Previously, uploading a video required navigating a separate form, which added complexity to the process. The new functionality simplifies this, making it more user-friendly and encouraging more video content.

Video Integration in Reviews

Videos are now seamlessly integrated into the review section of a seller’s product page. This means that shoppers can view videos directly associated with specific reviews, providing a more dynamic and comprehensive understanding of the product. This feature not only enhances the visual appeal of the reviews but also offers deeper insights into the product’s real-world usage.

Benefits for Consumers and Sellers

These updates are designed to benefit both consumers and sellers on Yandex Market. For consumers, the improved review features provide richer content, helping them make better purchasing decisions. For sellers, the enhanced visual feedback can lead to increased trust and credibility, potentially driving higher sales.

Yandex Market’s commitment to enhancing user experience through these updates reflects its ongoing efforts to remain a leading platform in the e-commerce space. By making the review process more interactive and accessible, Yandex Market continues to set high standards for online shopping platforms.

Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.