Yandex Unveils Major Update to Metrica with New Interface and Dashboard

Posted by By Dan Taylor 2 Min Read

Yandex has introduced a comprehensive overhaul of its Metrica interface and dashboard, marking the most significant update the service has seen in the last decade. Announced by Yandex Metrica Product Manager Sergei Denisov at the 12th Webmaster conference, the revamp is set to enhance user experience through improved navigation and customizable dashboards.

The update focuses on two main areas: Navigation and the Summary section. The navigation aspect of Metrica has been redesigned to be more compact, facilitating quicker access to frequently used reports which can now be pinned for easy reach. Additionally, users can save custom reports directly to the counter, allowing for easier sharing and utilization among colleagues within the same account.

In transforming the Summary section into a versatile dashboard, Metrica now offers users the ability to create multiple summaries tailored to various tasks. These dashboards boast enhanced flexibility, granting users the freedom to customize widget visualizations and groupings according to their needs. This level of customization is a leap forward in how data is displayed and interacted with, promising a more intuitive and efficient analytical experience.

This major update to Metrica is available for users to explore in demo access, inviting feedback and enabling users to familiarize themselves with the new interface and its functionalities. Yandex’s commitment to evolving its services to meet the needs of its users is evident in this significant upgrade, aimed at providing a more streamlined, user-friendly platform for web analytics.

The introduction of this updated Metrica interface and dashboard is poised to transform how businesses and individuals alike analyze web data, offering a more tailored and efficient approach to understanding website performance metrics.

Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor