11.11 Singles Day

Singles Day — 11.11 — is China’s biggest online shopping event, and this archive follows how search, ads, and discovery shift around Alibaba, JD, and Douyin commerce peaks. We cover festival campaign news, SERP and feed changes that affect product visibility, and the SEO and paid-search tactics brands use when query volumes spike overnight.

Expect reporting on Baidu and platform search behaviour during Double 11, marketplace ranking quirks, and how AI summaries or generative shopping answers reshape the journey from query to checkout. Useful if you plan China ecommerce SEO, marketplace content, or search campaigns around Singles Day.