Baidu AI

Baidu AI focuses on ERNIE, AI search experiences, and generative answers inside Baidu’s products. We cover model updates, Wenxin/ERNIE feature rollouts, AI Overviews-style results on Baidu SERPs, and how Baidu positions generative search for Chinese queries.

SEO implications sit front and centre: citation patterns, which pages get surfaced in AI answers, crawling and indexing quirks for AI features, and competitor moves from other China AI stacks. Read this archive for practitioner reporting on Baidu’s AI search roadmap and what it means for ranking and brand visibility in China.