Dan Taylor

Founder & Editor
Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.

Are Meta Descriptions A Naver Ranking Factor?

Meta descriptions are not a direct ranking factor on Naver, South Korea’s popular search engine, just as they are not on Google. However, while they do not directly affect rankings, they can influence user click-through rates (CTR). A well-crafted meta ...

Baidu Maps Introduces Night Mode in Latest Update for Enhanced Nighttime Driving

The newest update of Baidu Maps, version 19.3.0, brings an innovative night mode feature, enhancing the driving experience during nighttime by reducing glare. This update, which is compatible with CarPlay, Jovi InCar, and HiCar, offers a more comfortable and safer ...

Yandex Has Expanded the List of Business Categories To Receive the “Good Place” Award

Yandex has significantly expanded the scope of the award, including almost 30 new business categories in its recognition program. Every year, Yandex acknowledges the best establishments based on user reviews and ratings on its platform. The selection process for the ...

How do I get indexed on Yandex?

To get your website indexed on Yandex, follow these steps: Create a Yandex Webmaster Account: Go to the Yandex Webmaster page. Sign in with your Yandex account or create a new one if you don’t have one. Add Your Site: ...

How popular is Yandex in Russia?

Yandex is highly popular in Russia, often considered the leading internet company in the country. As of recent statistics: Search Engine Market Share: Yandex holds a significant share of the search engine market in Russia, often competing closely with Google. ...

Is Yandex safe to use for image search?

Yandex, like any search engine, has its pros and cons when it comes to safety and privacy. Here are some points to consider: Pros: Large Image Database: Yandex is known for its extensive image search capabilities, often returning different results ...

Is Yandex Browser safe for Americans & Non-Russians?

The safety of Yandex Browser for Americans and non-Russians largely depends on your specific privacy and security needs. Here are some considerations to help you evaluate its suitability: Pros of Using Yandex Browser Security Features: Yandex Browser includes built-in security ...

Does Yandex track user IPs?

Yes, Yandex does track user IP addresses. Like most internet services, Yandex collects IP addresses for various purposes, including security, analytics, and service improvements. Here are some specifics on how and why Yandex might track your IP address: Reasons for ...

Is it safe to use the Yandex Browser?

Using the Yandex Browser, like any other browser, has its pros and cons regarding safety and privacy. Here’s an overview to help you decide whether it’s a suitable choice for you: Pros of Using Yandex Browser: Built-in Security Features: Yandex ...

Can you be tracked on Yandex browser?

Yes, it is possible to be tracked while using the Yandex browser. Like many web browsers, Yandex collects user data to improve services and provide personalized experiences. Here are some ways tracking can occur: Cookies: Websites you visit can store ...