Samsung and NAVER Cloud Launch Korea’s First Private 5G Network

Posted by By Dan Taylor 1 Min Read

Samsung Electronics and NAVER Cloud have launched South Korea’s first private 5G network. The network is deployed at NAVER’s new second headquarters, called “1784,” and will support NAVER’s cloud-based autonomous mobile robots.

This is the world’s first use of private 5G to power robots that assist employees within a building. The robots will provide services such as delivering packages, coffee, and lunch.

NAVER Cloud operates an IT infrastructure and provides enterprise solutions for NAVER and its subsidiaries. It also provides public cloud services to various industries.

Samsung and NAVER Cloud signed a memorandum of understanding (MOU) in March 2022 to collaborate on private 5G networks. They plan to develop new business models and expand private 5G networks globally.

Sangyoung Han, Executive Director at NAVER Cloud, added in the press release:

NAVER’s new headquarters serves as a test bed to explore technologies of the future, where 5G network and cloud play a central role.

Samsung aims to expand private 5G use cases to industries such as transportation, healthcare, and education. The company continues to lead 5G development with its end-to-end solutions, including virtualized RAN, core networks, and AI-powered automation.

Source: Samsung
Dan Taylor
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Dan Taylor is the founder and editor of International Search Insights (ISI), the publication behind ReadIsi, and a Partner and Head of Innovation (Search & AI) at SALT.agency. He has worked in search for more than a decade, in-house and agency-side, and is regarded as one of the West’s leading voices on search engines beyond Google, including Yandex, Baidu, Naver and Cốc Cốc. On ReadIsi, Dan covers the engines and AI answer platforms that English-language coverage tends to miss: Baidu and ERNIE, Yandex and Alice AI, Naver, Cốc Cốc, Shenma, Sogou, WeChat and Weibo search, plus DeepSeek and Alibaba’s Qwen. He also keeps dated records of documented changes, such as the Yandex, Baidu and Naver algorithm update histories and the DeepSeek, ERNIE and Qwen model update histories. His approach is to take learnings from global search engines and apply logic with a high evidence threshold. A claim needs a source, patterns seen in one market are treated as a hypothesis until they are checked in another, and where the evidence is thin he says so. For brands, that means advice built on what can be shown, with measurement that separates being cited from being chosen. Dan is credited with coining the term “edge SEO” and won the inaugural TechSEO Boost research competition in 2018 for his work on CDN and edge changes for SEO. In 2026 he was credited with coining “Infinite Tail” to describe how keyword research is changing with AI search. He is the author of AI Search Marketing For The Travel Sector, writes for Search Engine Journal, Search Engine Land and Travel Marketing Guy, and has advised technology, SaaS, travel and enterprise ecommerce brands, including Cloudflare, GitLab and Airbnb. He has given multiple talks and panels at the International Search Summit in Barcelona, and has also spoken at Optimization Moscow, brightonSEO, Google Search Central Live Deep Dive Asia in Bangkok, Athens SEO and the Asia SEO Virtual Summit 2026, where his talk looked at how Baidu, Naver, DeepSeek, Tencent, Cốc Cốc and Yandex built their own AI answers.
Founder & Editor