Baidu, ByteDance, Tencent and 360 Sign Beijing Marketing Pact: AI Labels, No Fake Endorsements, Cited Sources Must Be Named

Beijing’s market regulator has got eight of China’s biggest ad platforms to sign a self-regulation pact on online marketing. IT之家 reports, citing the Beijing Administration for Market Regulation, that Baidu, Ocean Engine (ByteDance’s ad platform), Tencent, Kuaishou, JD, Meituan, 360 and ifeng have signed the 《互联网营销宣传自律公约》, the “Internet Marketing Promotion Self-Discipline Convention”. According to Jiemian, the signing took place on ...

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